Our Story

At 4th & Linc, we believe in playing with heart, loving with loyalty, and never giving up on people.

This brand was born from personal experience. Mental health isn't just a cause to us—it's part of our story. We've seen the impact of depression, addiction, anxiety, and suicidal thoughts on people we love.

Those experiences taught us that hope can save lives, loyalty can change lives, and a single conversation can make all the difference.

Inspired by the unwavering love of dogs and the resilience it takes to keep moving forward, we created 4th & Linc to turn pain into purpose. More than apparel, we're building a community that champions mental wellness, encourages meaningful conversations, and reminds people they're never alone.

Because every setback isn't the end of the game.

Every Down Matters.

Giving Back

Every Purchase Has a Purpose

At 4th & Linc, we believe life is a team sport-and no one should have to face it alone.

That's why 7% of every sale is given back to support mental health awareness and initiatives that help people find the support, connection, and resources they need.

Why 7%? Because in football, 7 points is a touchdown. And to us, every purchase is another opportunity to score a touchdown for mental health.

Whether you're wearing 4th & Linc to start a conversation, remind someone they're not alone, or simply show your support, you're helping us turn every purchase into something bigger.

7% for a touchdown.

A touchdown for mental health.

Together, we're making a difference-one play at a time.

Life is a team sport. Find your teammates.