Our Story

At 4th & Linc, we believe in playing with heart, loving with loyalty, and never giving up on people.

This brand was born from personal experience. Mental health isn’t just a cause to us—it’s part of our story. We’ve seen the impact of depression, addiction, anxiety, and suicidal thoughts on people we love.

Those experiences taught us something simple:

Hope can save lives.
Loyalty can change lives.
One conversation can make all the difference.

Inspired by the unconditional loyalty of dogs and the resilience it takes to keep moving forward, 4th & Linc was created to turn pain into purpose.

More than apparel, we’re building a community that encourages meaningful conversations, supports mental wellness, and reminds people they’re never alone.

EVERY DOWN MATTERS.

Because a setback isn’t the end of the game.

GIVING BACK

7% FOR A TOUCHDOWN.

Every purchase has a purpose.

We believe life is a team sport—and no one should have to face it alone.

That’s why 7% of every sale is given back to support mental health awareness and initiatives that help people find support, connection, and resources when they need them.

Why 7%?

Because in football, 7 points is a touchdown.

And to us, every purchase is another opportunity to score a touchdown for mental health.

7% for a touchdown.
A touchdown for mental health.

FIND YOUR PACK.

Whether you’re wearing 4th & Linc to start a conversation, remind someone they’re not alone, or simply show your support, you’re helping us turn every purchase into something bigger.

One play at a time.

Life is a team sport. Find your teammates.