Every Down Matters 

Philly-inspired apparel built around loyalty, resilience, and purpose

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Our Top Plays

The Lane Has Been Paved Tee

The Lane Has Been Paved Tee

The Lane Has Been Paved Tee
$21.73
Sale price  $21.73 Regular price 
4TH & LINC Heritage Hat

4TH & LINC Heritage Hat

4TH & LINC Heritage Hat
$25.00
Sale price  $25.00 Regular price 
Every Down Matters Tee

Every Down Matters Tee

Every Down Matters Tee
$25.47
Sale price  $25.47 Regular price 

DON’T PUNT ON YOURSELF.


More than a phrase. A reminder to keep showing up, keep reaching out, and keep fighting for another play.

EVERY DOWN MATTERS.

Inspired by the loyalty of dogs and the perseverance of the game, we’re here to spark conversations, champion mental wellness, and remind people to keep showing up—for themselves and for each other.


There’s always another play.

OUR STORY ->

Meet Linc

The dog behind 4th & Linc — and the reminder that the best teammates don’t always have two legs.