{"title":"The Playbook","description":"\u003cp\u003eThe Playbook\u003c\/p\u003e","products":[{"product_id":"unisex-jersey-short-sleeve-tee","title":"4th \u0026 Linc “Every Down Matters” Tee — White","description":"\u003cp\u003e\u003cspan\u003eEvery down matters. Every day matters. Every one of us matters. 💚\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMore than just a T-shirt, this tee carries a reminder to keep moving forward — even when life feels heavy. 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Inspired by Linc and the heart behind 4th \u0026amp; Linc, \u003c\/span\u003e\u003cspan\u003e“Every Down Matters”\u003c\/span\u003e\u003cspan\u003e represents taking life one moment, one step, and one down at a time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for everyday comfort and made to wear your 4th \u0026amp; Linc message wherever life takes you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhy you’ll love it:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e  4th \u0026amp; Linc signature design\u003cbr\u003e  “Every Down Matters” message\u003cbr\u003e  Comfortable long-sleeve style\u003cbr\u003e  A reminder that your mental health matters\u003cbr\u003e  Perfect for everyday wear\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou don’t have to win every down. You just have to keep going.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWear your heart. Protect your mind. Keep moving forward.\u003c\/span\u003e\u003cspan\u003e 💚\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e100% ring-spun cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMedium fabric (6.1 oz\/yd² \/ 206.8 g\/m²)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComfort Colors® 6014\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLong-sleeve unisex style\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Printify","offers":[{"title":"Black \/ S","offer_id":53728612319595,"sku":"12370485190694973710","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":53728612352363,"sku":"49625234732393762214","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":53728612385131,"sku":"87057458568726845719","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":53728612417899,"sku":"73324953473641833486","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":53728612450667,"sku":"20456964506700089911","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":53728612483435,"sku":"22692097797499357656","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/7764\/1835\/files\/15404703385791153961_2048.jpg?v=1787341365"},{"product_id":"4th-linc-every-down-matters-hoodie","title":"4th \u0026 Linc “Every Down Matters”  Hoodie","description":"\u003cp style='margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \"Times New Roman\"; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);'\u003e\u003cspan style=\"font-family: TimesNewRomanPS-BoldMT; font-weight: bold; font-kerning: none;\"\u003eFind Your Pack Hoodie 🐾\u003c\/span\u003e\u003c\/p\u003e\u003cp style='margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \"Times New Roman\"; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);'\u003e\u003cspan style=\"font-kerning: none;\"\u003eMore than a hoodie—it’s a reminder that you’re never meant to do life alone.\u003c\/span\u003e\u003c\/p\u003e\u003cp style='margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \"Times New Roman\"; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);'\u003e\u003cspan style=\"font-kerning: none;\"\u003eThe 4th \u0026amp; Linc hoodie was created for the dog lovers, the loyal friends, the quiet fighters, and everyone who knows the importance of having someone in your corner. Soft, cozy, and made for everyday wear, it’s the perfect layer for walks with your best friend, coffee runs, chilly nights, or simply taking a moment to breathe.\u003c\/span\u003e\u003c\/p\u003e\u003cp style='margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \"Times New Roman\"; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);'\u003e\u003cspan style=\"font-kerning: none;\"\u003eBecause sometimes you need a little extra warmth—and sometimes you just need your pack.\u003c\/span\u003e\u003c\/p\u003e\u003cp style='margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \"Times New Roman\"; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);'\u003e\u003cspan style=\"font-family: TimesNewRomanPS-BoldMT; font-weight: bold; font-kerning: none;\"\u003eHoodie Details:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli style='margin: 0px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \"Times New Roman\"; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);'\u003e\u003cspan style=\"font-kerning: none;\"\u003e50% cotton \/ 50% polyester blend\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style='margin: 0px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \"Times New Roman\"; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);'\u003e\u003cspan style=\"font-kerning: none;\"\u003eMedium-heavy 8.0 oz\/yd² (271 g\/m²) fabric\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style='margin: 0px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \"Times New Roman\"; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);'\u003e\u003cspan style=\"font-kerning: none;\"\u003eSoft, cozy feel with comfortable warmth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style='margin: 0px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \"Times New Roman\"; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);'\u003e\u003cspan style=\"font-kerning: none;\"\u003eClassic fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style='margin: 0px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \"Times New Roman\"; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);'\u003e\u003cspan style=\"font-kerning: none;\"\u003eDouble-lined hood\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style='margin: 0px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \"Times New Roman\"; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);'\u003e\u003cspan style=\"font-kerning: none;\"\u003eColor-matched drawcord\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style='margin: 0px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \"Times New Roman\"; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);'\u003e\u003cspan style=\"font-kerning: none;\"\u003eFront pouch pocket\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style='margin: 0px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \"Times New Roman\"; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);'\u003e\u003cspan style=\"font-kerning: none;\"\u003eTear-away label for added comfort\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style='margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \"Times New Roman\"; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);'\u003e\u003cspan style=\"font-family: TimesNewRomanPS-BoldMT; font-weight: bold; font-kerning: none;\"\u003eFind your pack. Wear your heart. Keep going.\u003c\/span\u003e\u003c\/p\u003e\u003cdiv\u003e\u003cspan style=\"font-family: TimesNewRomanPS-BoldMT; font-weight: bold; font-kerning: none;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e","brand":"Printify","offers":[{"title":"Black \/ S","offer_id":53755708834155,"sku":"29678922879085885609","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":53755708866923,"sku":"11333528979022027670","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":53755708899691,"sku":"20572827093864214599","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":53755708932459,"sku":"28002471402869131077","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":53755708965227,"sku":"14361659309587436261","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":53755708997995,"sku":"71719049841971697555","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 4XL","offer_id":53755709030763,"sku":"21507092049782968007","price":45.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 5XL","offer_id":53755709063531,"sku":"11159092541920264499","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/7764\/1835\/files\/3710522712807524310_2048.jpg?v=1787401703"},{"product_id":"4th-linc-every-down-matters-youth-short-sleeve-tee","title":"4th \u0026 Linc  “Every Down Matters” Youth Short Sleeve Tee","description":"Kids will love this custom youth short-sleeve tee. 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